PESTEL and stakeholders analysis of APPLE

We learned the knowledge about PESTEL this week, and here I’m going to emphasize one part of that on APPLE as an example.

As we all know, Apple is a spotlight of the world in electronic area. For my perspective, I think the elements of Social-cultural influences Apple a lot. Social- cultural is defined as demographic change affecting the organizations in terms of the population growth rate, language and people’s preferences etcetera. Since the globalization interact people around the world, and technology plays the main role in globalization, people cannot imagine the life without electronic devices such as telephones and computers. Because of that, the appearance of Apple makes people fall in love with its products in terms of its usage, quality and design.

Moreover the music industry would be another social influence, since people has tended to download and listen to music on the internet. At that time Apple’s developed the biggest virtual media store-iTunes, which is the leader of any other competitors. Although the web privacy is a threat, government and laws would punish the breakers.

In addition, people, especially teenagers likes to play games in telephone, which lead Apple develop the games function, and Apple 's games brought a unprecedented experience with screen touching. This is also an social influence that made Apple succeed.

All in all, considering the image of Apple display people’s life in terms of the good function, brilliant design and loyalty, the social influences brought a positive effect to on Apple.

Just because these kinds of influences brought Apple good benefits, it grow very fast which also give an influence to the stakeholders such as shareholders, suppliers, government, customers, employees and lenders. Here I am going to emphasize the influence of employees who be treated as internal stakeholders, since they work for apple and they can express their opinion in what happened.

According to the research, we can find that Apple treats its employees very nice in terms of the income and equipments they can use. For example, they are able to get their own food on their own eatery which avoiding the problem of queuing. Moreover, Apple brings a high satisfaction and good sense of job to all employees. Because Apple employees could have influenced Apples aims as they could have been telling their customers how good the iphone is which is resulting to Apples profits riding by 24%. A high profit not only means Apple has more financial resources to support its developing, but also means a higher income to employees. Workers will be enjoyable to the job which provides both high income and high satisfaction. While employees were motivated to work, they will also create better influences to company.